How to Become a Fashion Retailer

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Published: 12th February 2010
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As you will see in my biography, I spent a great deal of my business life as a banker. While I enjoyed that work, my passion was always to open my own business, specifically a fashion business. The challenge I faced getting to a place when the time was right to launch my dream and sell women's fashion as well as men's fashion since both sexes need to look their best. I had the unique opportunity, as a banker, to learn about people's businesses which made my transition to opening my business and sharing fashion tips with my customers. Happily, I've been successful selling fashion and now I'd like to help you understand wholesale clothes so that you can make your dreams come true as well.



Where did I start? My banking experience helped me research selling fashion and I found out that there were businesses that sold wholesale fashion. What is wholesale fashion? These are the companies that sell their goods at a lower price so small businesses buy fashion at discount prices to resell. The prices these companies offer mean that your business can mark up the products so you can sell fashion at a reasonable price that is competitive. Besides prices, these fashion wholesale companies have industry expertise that will help your new fashion store or fashion website sell more products because of their fashion expertise. Often times, these fashion wholesalers also sell retail products so you know they don't want to produce huge quantities of clothes people won't buy because they will then get stuck with the clothes if they aren't on fashion trends.



How do wholesale companies make money? Wholesale fashion companies make money by selling to companies that make large purchases of goods and they can pass on savings for the business synergies of large orders and still make money. Companies that wholesale fashion may offer wide varieties of fashion goods like celebrity fashion, jewelry wholesale, wholesale tops, or they may be companies with a larger product offering like women's wholesale.

How do you find wholesale fashion or wholesale clothes companies? If you don't have knowledge of any, my suggestion is to go to the internet and "google" the fashion brands you love. If you already buy from a company as a customer, it will be easy to trust them to buy for them if they offer wholesale fashion. The other thing to do while on google is to search wholesale fashion, wholesale jewelry, wholesale tees, wholesale tops, wholesale clothes, or wholesale anything else that you find of interest. These searches may also provide customer information about the company that will be helpful.



Now you've found a fashion wholesaler, what's next? While I opened a retail location first, my recommendation is to open your company online first since it requires far less capital than a "brick and mortar" retail operation with large fixed costs, or do both at the same time if you have the funding because the internet allows you to sell fashion around the world, not just in your locale. It is important to note that you must find a reputable web design company and I'd be happy to let you know that I used a company called nvhost.com that is based in Phoenix - they are very easy to work with (sorry about the advertisement but I love them).



At our flagship store in Colorado as well as our online retail location www.shopbeenvied.com, we can help you to become a fashion retailer if that is your dream since we did the same thing and understand the process. I hope this information about fashion wholesaling was useful.

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